The starting price of the Deepal S07 in the Thai market is 1.399 million baht, approximately $38,000. In comparison, the starting price for the BYD Atto 3 Ultra variant in Malaysia is RM 123,800, about $26,200. These two electric SUVs, both originating from China, are attracting consumers in different global markets with their respective strengths.
For consumers in the car for sale in Cambodia market, understanding the global performance and differences between these two models is crucial.
01 Global Market Positioning
Chinese EV manufacturers are accelerating their global expansion. The Deepal S07 and the BYD Atto 3 electric SUV, as two representative models, have entered multiple international markets with varying receptions.
The Deepal S07 is a new energy vehicle under Changan Automobile. As a core product of the brand’s global strategy, it first gained attention in Southeast Asia. The model was first launched and opened for pre-orders at the Thailand International Motor Expo in November 2023, later expanding to right-hand-drive markets like Hong Kong.
The BYD Atto 3 electric SUV has taken a broader global stride. This car has accumulated global sales of over 950,000 units across 116 countries. In the Malaysian market, the Atto 3 has been the best-selling electric vehicle for two consecutive years.
02 Price Comparison Analysis
In different global markets, the pricing strategies for the Deepal S07 and the BYD Atto 3 electric SUV reflect their respective positioning and target consumer groups.
Deepal S07
- In Thailand: 1.399 million baht (~$38,000).
- In China: The official guide price range for the 2026 pure-electric version is 169,900 – 212,900 yuan.
BYD Atto 3 Electric SUV
- In Malaysia: Atto 3 Ultra starts at RM 123,800 (~$26,200).
- In South Korea: The starting price is 31 million won (~$23,300).
Both vehicles employ differentiated pricing strategies for various markets. For consumers considering a car for sale in Cambodia, it is essential to pay attention to the specific local market pricing and preferential policies.
03 Range and Powertrain Technology
Range is a core metric for electric vehicles, and the Deepal S07 and BYD Atto 3 electric SUV adopt different technological paths in this aspect.
Deepal S07 offers both pure electric and extended-range (EREV) powertrain types. Its pure-electric version boasts a maximum CLTC range of up to 630 km. The extended-range model achieves a comprehensive range of 1,320-1,385 km.
The entire series supports 3C fast-charging technology, with a charge time from 30% to 80% State of Charge (SOC) not exceeding 15 minutes. This rapid replenishment capability significantly alleviates range anxiety for users.
The BYD Atto 3 electric SUV is equipped with the brand’s signature lithium iron phosphate “Blade Battery.” In Malaysia, its Ultra version has an NEDC range of 480 km. In South Korea, the Atto 3 offers a range of 321 km per charge.
Table: Key Range and Powertrain Parameters Comparison
| Parameter | Deepal S07 (Pure-electric version) | BYD Atto 3 |
| Max Range (CLTC/NEDC) | 630 km | 480 km (Malaysia) |
| Battery Type | Lithium Iron Phosphate “Golden Bell Cover Battery” | Lithium Iron Phosphate “Blade Battery” |
| Fast Charge Time (30%-80%) | 15 minutes | 29 minutes |
| 0-100 km/h Acceleration | 7.4-7.5 seconds | 7.3 seconds |
| Drive Form | Rear-motor, Rear-wheel drive | Front-motor, Front-wheel drive |
Technologically, the Deepal S07 meets user demands for flexibility and convenience by offering multiple powertrain choices and faster charging. The BYD Atto 3 electric SUV provides stable and reliable range performance through its market-proven Blade Battery technology.
04 Smart Technology and Safety Features
The level of intelligence has become a crucial dimension of competition for modern EVs. The Deepal S07 and BYD Atto 3 electric SUV have different focuses in this area.
The Deepal S07 excels in its intelligent driving assistance system. The 2026 model comes standard with the Huawei ADS SE driving assistance system, supporting features like highway pilot assist, urban cruise assist, and intelligent parking assist.
For in-car technology, it uses a 15.6-inch central control screen and a 55-inch AR-HUD system. The Deepal OS infotainment system is powered by a Qualcomm Snapdragon 8295 chip, supporting “visible and speakable” voice control and multiple phone interconnect functions.
For safety, it is equipped with a comprehensive CAS 4.0 collision avoidance system containing 20 active safety functions, and comes standard with systems like lane departure warning and automatic emergency braking.
The intelligent configuration of the BYD Atto 3 electric SUV focuses more on practicality and user experience. In Malaysia, the Ultra version features a Digital Key (NFC) and Bluetooth Key function for easy smartphone unlocking and starting.
It also undergoes localized upgrades for different markets, such as upgraded ventilated front seats in Malaysia for the warm climate.
05 Design and Space Practicality
Dimensions and interior design directly impact comfort and practicality. These two electric SUV models showcase different design philosophies.
The Deepal S07 is positioned as a mid-size SUV with dimensions of 4750×1930×1625mm and a wheelbase of 2900mm.
It features a fastback coupe shape, frameless doors, and hidden door handles. The trunk offers 485L of space, expandable to 1425L with rear seats folded. The pure-electric version additionally provides a 125L front trunk.
The BYD Atto 3 electric SUV has dimensions of 4455×1875×1615mm and a 2720mm wheelbase. It offers relatively high interior space utilization despite its compact exterior.
Official boot capacity is 440-1338L. The vehicle offers multiple exterior colors, with an all-black interior accented by contrast stitching.
06 Charging Network and Global Service
Charging convenience and after-sales service networks are key factors affecting the EV user experience, especially in emerging markets.
The Deepal S07 relies on Changan Automobile’s global layout, establishing a service system in Southeast Asia. Changan has invested 20 billion baht in a production base in Rayong, Thailand, with an initial planned annual capacity of 100,000 units, serving as a core supply hub for the Southeast Asian market, which influences availability for a car for sale in Cambodia.
The BYD Atto 3 electric SUV, with its earlier global expansion, has established comprehensive after-sales networks in multiple markets. In Malaysia, BYD has set up 35 service outlets. The vehicle comes with a comprehensive warranty package, including an 8-year/160,000 km warranty for the high-voltage battery.
Additionally, in some markets like Malaysia, early buyers receive a free 7kW wallbox charger.
Conclusion
For consumers interested in the car for sale in Cambodia market, the choice depends on personal priorities. The longer range and faster charging of the Deepal S07 make it ideal for long-distance travel or areas with limited charging infrastructure.
On the other hand, the BYD Atto 3 electric SUV, with its proven reliability, broader global service network, and relatively accessible price, offers a strong choice for consumers who prioritize practicality and total cost of ownership.
The global electric vehicle market is developing rapidly. With technological advances and improving infrastructure, these two Chinese electric SUV models will undoubtedly compete more directly in more international markets.
Looking for top-quality new or used cars? Trust DG Motors for fast, reliable service—or visit our Phnom Penh showroom today!
